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The Science of Scent In Marketing: How Goals, Time & Demographics Influence...
An Interview With Wendy Yoder, Ph.D Wendy Yoder knows about the nose. She recently completed a Ph.D program in Behavioral and Cognitive Neuroscience at the University of Florida. Although her research...
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Retargeting Blues: 3 Common, Avoidable Mistakes That Waste Money & Drive...
By Rachel O’Neill (Senior Account Executive) I love to shop online. Why sit in traffic, walk through a poorly-lit mall, and fight people for what you want, when you can binge-watch Netflix, eat pizza...
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[INFOGRAPHIC] How To Increase Travel & Dining Spend With Behavioral Economics
Even the most passionate travelers have competing priorities for their budgets — mortgages, insurance, education, retirement savings and a seemingly endless list of daily costs for living. Yet new...
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Chatbots & Customer Service: Killing Us With Kindness, But Also Frustration
I Just Had My First Chat With A Bot (And I Wasn’t Impressed) By John Sisson (President) With the proliferation of data and technology — which has led to improvements in artificial intelligence and...
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Understand, Predict & Nudge: How Behavioral Economics & Business Go Hand-In-Hand
A Chat With Namika Sagara, Ph.D. Equal parts scientist, speaker and consultant, Dr. Namika Sagara leverages 15 years of academic research in behavioral economics and decision-making psychology to...
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Email Subject Lines: 6 Magical Do’s & Don’ts To Increase Your Open Rate
By Jeff Bowen (Account Supervisor) Email communication can be a very successful vehicle in getting your message to your customers or potential customers. However, it’s 2016 and as everyone knows, we...
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5 Behavioral Science Principles That Turned Pokémon Go Into An Overnight Success
By Joseph J. Sanchez (Social Media Manager) At this point, it’s no secret — marketers should be paying attention to Pokémon Go. The skeptics among us are welcome to moan and groan about how it’s just a...
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[INFOGRAPHIC] Marketing To Seniors: Design & Copy Tips For Success
It can really pay off to tailor your marketing communications to seniors, given the growing size and significant buying power of this demographic. Yet, when marketing to seniors, many of us fail to...
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Availability Bias: America Is Already Great (Again… Or Still)
By John Sisson (President) We’ve all heard the news, and most of it’s bad. There’s a shooting by civilians or police, a mass killing, a terrorist attack, racial tension and more. Then there are...
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3 Surprising Pricing Strategies, Backed By Brain Science
By Nancy Harhut (Chief Creative Officer) It’s not easy to get people to part with their money. And there may be a very good reason for that. Social scientists have found that paying for something...
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An Interview With Steve Shu: Nudging, Behavioral GRIT & The Effort It Takes
It’s safe to say that our ears perked up when we heard that Steve Shu‘s new book Inside Nudging: Implementing Behavioral Science Initiatives is a “must-read for any company interested in behavioral...
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The Status Quo Bias: What It Is & How To Overcome It
By Megan Allinson (Account Supervisor) Ah, my good friend the Status Quo Bias. You probably know him too. If you’re not familiar, it’s the whole idea of not doing something or changing a behavior,...
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A Guide For Marketing To Generation Z: Be Blunt, Be Engaging + Be Trustworthy
By Emma Ryan (Wilde Agency Intern) Three or four times a week, I run or bike down a popular path behind my neighborhood. I try to make a point to smile or say hello to everyone I pass (unless I’m...
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3 Human Behavior Insights That Every Fundraiser & Marketer Should Know
By Nancy Harhut (Chief Creative Officer) You have a lazy brain. Now before you take offense, let me just say – so do I. In fact, all humans do. It doesn’t mean we aren’t smart. And it doesn’t mean our...
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Behavioral Science In Everyday Life: Dice Games, Happy Hour & The Reciprocity...
By Susan Sargent (Studio Manager) People who know me know that I’m not a frequent drinker or crazy party person… But when I’m on vacation, I’m the first one to meet you at happy hour! Every summer I...
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An Interview With Gabi Zijderveld: Envisioning A Future Of Emotion-Aware...
With over 4.5 million faces analyzed in 75 different countries, Affectiva has risen out of the MIT Media Lab to gather the largest emotion database in the world. The Waltham-based company has built...
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What American Advertisers Can Learn From Japan
By Brandon Lewis (Wilde Agency Intern) When it comes to entertainment, America is at the forefront of delivering content that gets people from around the world glued to their screens. Viewers will keep...
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5 Strategies To Help Achieve Work-Life Balance Now
By Sharon Martin (Senior Art Director) I’m certainly not a life coach, but over the years I’ve learned a little more about the fine art of balancing work and lifestyle. Several years ago, I left a...
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The Behavioral Science Behind Horror Movie Characters’ Terrible, Disturbingly...
By Jeff Bowen (Account Supervisor) We assume that we’re rational beings. However, as neuroscientists and behavioral economists tell us, the human decision-making process is often quite irrational. This...
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How To Build Customer Personas To Yield Stronger Content Marketing
By Lianne Wade (Vice President, Customer Insight) Our agency wanted to develop a content marketing strategy that would resonate with customers, in order to increase engagement and drive leads for new...
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