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The Many Hidden Meanings In L0G0 Design
By Colin Heward (Senior Art Director) If you work in marketing like I do, you’ve probably discussed logos at one time or another. “What’s your favorite logo?” is a question I’ve been asked on more then...
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Humor In Marketing (And How I Lost My Toothbrush)
By John Sisson (President) Yes, the Super Bowl is over, and with it ends the hype over those Super Bowl Ads. But, the story remains – with all this effort to inject humor into marketing, does it work?...
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The Key To Copywriting Success
By Nancy Harhut (Chief Creative Officer) Back when I was a cub copywriter, my creative director had a wall of framed quotes in his office. Some were funny, some were wry and some were inspirational—a...
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Why Marketing Won’t Be a Hated Profession in 20 Years
By Dan Sirk (Account Director) Most marketing folks have been told that we’re just above used car salesmen when it comes to public perception. Only 13% of consumers think marketing benefits society –...
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Wish You Were Here: The Power Of Music In Marketing
By John Sisson (President) I’m always impressed with the way in which music moves me, and I assume others, too. Personally, I feel as if music gives you a connection to time and place that other media...
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Supercookied: A Call For Transparency In Data Collection
By Megan Allinson (Account Supervisor) Am I pissed off? No. Let down? Not really. Annoyed? Yes. But I often wonder if the average consumer, one who is not immersed in advertising and marketing, does...
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Decision Science: The Special Ingredient To Combat Dwindling Attention Spans
By Nancy Harhut (Chief Creative Officer) Goldfish. My most important marketing lesson of the past year came to me from goldfish. Well, more accurately, through the National Center for Biotechnology...
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How Gamification (And Candy) Made A “Boring” B2B Marketing Topic Fun
By Rachel O’Neill (Senior Account Executive) There is a lot of talk within the industry about how to engage customers of less exciting – some may dare say “boring” – industries. (We’ve posted about it...
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Digital Marketing Done Right: Keeping It Simple + Focused On The Customer
A Chat with Christine B. Whittemore Back in 2007, Christine B. Whittemore built a website that embraced the principles of inbound marketing long before the concept itself became ubiquitous within the...
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The Email Customer Experience: What To Do At The 4 Critical Moments
By Dan Sirk (Account Director) Many of the email best practices posts I’ve read have a kaleidoscope of tips and tricks to improve results – anything from upgrading open rates, to avoiding spam filters....
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How Behavioral Economics Is Integral To Prompting Action Among Boomers
New Research About Boomers & Their Insurance Purchase Decisions By Lianne Wade (Vice President, Customer Insight) There are 78 million Boomers, so you can’t ignore them. And we’ve uncovered proven,...
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3 Things To Consider Before You Outsource Your Content Marketing
By Nancy Harhut (Chief Creative Officer) So, you think you want to outsource your content marketing? It’s not a bad idea. In fact, it delivers two key advantages: You place this key initiative in the...
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10 Easy Tips To Increase Engagement + Gain More Relevant Twitter Followers
By Joseph J. Sanchez (Social Media Manager) Welcome to my post about Twitter! This is the obligatory introduction where I write that you could buy 5,000 followers for $5.00, but you’re better off...
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How I Became A Customer Advocate (Without Being Asked)
By John Sisson (President) What is the secret sauce to gaining customer advocacy? It helps if you have a great product people want to talk about with friends and family, but it’s more than that. It’s...
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The Age of Mobile Marketing Is Now
By Nancy Harhut (Chief Creative Officer) After years of hearing that the age of mobile marketing was upon us, it finally is. Mobile has officially overtaken the desktop. More email is read on a mobile...
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Why Social Media Is “More Psychology Than It Will Ever Be Technology”
A Chat with Amir Zonozi To cut right to the chase, Amir Zonozi is the Chief Strategy Officer for Zoomph – a social media marketing platform focused on real-time streaming analytics. We recently had the...
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More Than 60% Of Marketing Executives Are NOT Interested In Emerging Mobile...
By Jeff O’Neill (Managing Director, Digital Strategy) A funny thing happened when I opened my browser this morning. A respectable e-zine was propping up figures that, while seemingly supported their...
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9 Easy Visual Hacks That Increase Content Consumption & Credibility
By Nancy Harhut (Chief Creative Officer) According to recent research, visual content generates 94% more views. Tweets with images get 150% more retweets. And articles with at least one image get more...
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3 Things To Keep In Mind When Writing A Financial Campaign
By Burr Johnson (Senior Copywriter) During my first big-agency copywriting stint, I found myself working simultaneously on a fading, regional ski resort and a 401(k) campaign for a financial services...
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7 Facts About Cats That Will Help You Rock Your Website’s SEO Ranking
By Dagmar Gatell (SEO Expert, Guest Blogger) If you are a cat lover, you know what I am talking about. Your cat can be your biggest fan or your biggest enemy. Because I am an SEO consultant and a cat...
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