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Why Wilde Agency is represented among BostInno’s 50 on Fire finalists
By Nancy Harhut The marketing schools teach it. The marketing gurus preach it. And if you work in the business, you hope to reach it. I’m talking about the formula for marketing success: get the right...
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How to NOT crush your budget this holiday season
If you’re like a lot of people, you set a spending limit at holiday time and promise yourself you’re not going to go over budget this year…and then you do. Here are some tips from Nancy Harhut that use...
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3 Reflections On Behavioral Marketing: A Co-op Student’s Perspective
Recently, in a presentation run by our VP of Customer Insights, Lianne Wade, I spoke to a Babson College undergrad class about my experience as an Account Coordinator Co-op for Wilde Agency. Thought...
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In A Post-Jared World, Can SUBWAY Rebrand Themselves?
By Joseph J. Sanchez Once associated with the simple slogan “eat fresh”, fast food franchise SUBWAY has yet to recover from a scandal that sent their spokesperson of fifteen years Jared Fogle to prison...
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A Guide For Young Millennials Trying To Find The Right Job
Working for a marketing agency is a thing in and of itself. It’s a very fun environment to say the least, but people are still hard-working and committed. As my Wilde time is almost up, I thought I’d...
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Looking Back: 9 Wilde Agency Highlights For 2015
Another year has past, and here at Wilde Agency, 2015 was filled with many memorable events. We hosted a delegation of 14 marketers from Japan, doubled our followers on Twitter, and attended a...
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Customer Experience: The Whole Journey Is Greater Than A Part Of It
By Megan Allinson It’s all about the customer journey, the customer experience, the user experience – call it what you like. In today’s hyper-social world, it’s never been more true that if the...
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Why Marketers Should Worry About Math Education
By John Sisson Today’s marketers rely more heavily on data about their audiences so they can craft personalized messages. In marketing, analytics may have always been fundamental to the ability to...
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Framing, Phrasing & Fairy Tales: How To Get People To See Things Your Way
By Nancy Harhut I’ve always envied Humpty Dumpty a little. Not the fall of course. But his power over language — that’s what I coveted. In Through the Looking Glass, he said, “When I use a word, it...
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Using Eye Magnet Words to Drive Readership
What exactly are “eye magnet words”? They’re words that do extra-heavy lifting in any marketing communication, be it an email or tweet, a direct mailer or landing page, a Facebook post or print ad....
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Improving Customer Retention With Existing Data
By Megan Allinson In data-rich, data-driven markets, why is it that we spend so much more time and money on leveraging data for acquisition and not nearly as much on retention? More often than not, I’m...
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Confessions Of A Reciprocity Reject
By Nancy Harhut Philip Kunz got 200 strangers to send him Christmas cards. My closest friends and family can’t get me to send them one. The truth is I wanted to, and it really bothers me that I...
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[INFOGRAPHIC] The Art Of Making It Easy: 5 Ways To Increase Cognitive Fluency
People prefer to think about simple things over complex things. That is the basis of the psychological principle known as cognitive fluency. The ease with which people can comprehend something has a...
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5 Tips On How To Effectively Engage Your Customers
By Lianne Wade, Vice President – Customer Insight Today’s consumers are more in control of the purchase journey , so engaging with them is becoming more critical and challenging than ever before. The...
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3 Reasons You Should Be Using Infographics, Supported By Behavioral Economics
By John Sisson Infographics currently drive traffic, and as a vehicle within content marketing, they will continue to do so for the foreseeable future. There are a variety of reasons for this, but to...
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Why Your Loyalty Program Is Missing The Mark
By Lianne Wade (Vice President, Customer Insight) Let’s start with this question: Do traditional customer loyalty programs still work? Why or why not? The Answer: No, they are not as effective as they...
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The Most Unusual Super Bowl Predictions You’ll See This Year
By Nancy Harhut (Chief Creative Officer) Perhaps you, like millions of Americans, will watch the Super Bowl this Sunday. I will too. However, I’ll be more interested in the action off the field....
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Don’t Miss Out: The Secret Science Of FOMO In Marketing & Advertising
By Joseph J. Sanchez (Social Media Manager) Countdown clocks. Supposed once-in-a-lifetime deals. Urgent ads that push you to tune into a television program, because everyone you know will be talking...
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To Fun, Or Not To Fun: That Is The Question
By John Sisson (President) To fun, or not to fun, that is the question: Whether ’tis nobler in the mind to suffer the slings and arrows of outrageous dullness, or to take arms against a sea of...
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A Secret About Millennials That May Impact Your Bottom Line
By Lianne Wade (Vice President, Customer Insight) I know, I know! EVERYONE is talking about Millennials today: How best to reach them. Why they are such a valuable marketing target. How to gain...
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