It can really pay off to tailor your marketing communications to seniors, given the growing size and significant buying power of this demographic.
Yet, when marketing to seniors, many of us fail to take into consideration one very important fact — the way we absorb and process information begins to change as we grow older.
Our eyes become more sensitive to glare and cooler colors can appear murky. It becomes more difficult to suppress distractions or retain new information, and we tend to be more influenced by emotion than rational arguments.
Below, we explore 10 different ways to more effectively connect with the 65+ market, assembled together in a brand new infographic by Senior Art Director Sharon Martin.
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The post [INFOGRAPHIC] Marketing To Seniors: Design & Copy Tips For Success appeared first on Wilde Agency.
