Next week at DMA’s &Then event, we’ll launch MindCamp, a series of interactive games for marketers to test their knowledge of the science of human behavior and learn how the subconscious drives people’s decisions. MindCamp is an ongoing initiative developed by Wilde Agency to educate marketers on how the science of human behavior plays a role in successful marketing. The games will feature simple “quick answer” questions that will unveil to participants how their subconscious drives their decisions. People who participate will be entered into a drawing to win a $500.00 gift card.
As a nationally recognized agency that pioneered the use of the science of human behavior in marketing, our deep understanding of decision science has helped us consistently beat client and industry benchmarks. With MindCamp online experiences – both at DMA and future events – other marketers can now see examples of behavioral science in action that may help them incorporate such insights into their campaigns.
Anyone can play the game online – at mindcamp.wilde.com.
Interested in learning more about the application of behavioral science in marketing? Wilde Agency will have three executives speaking at DMA15:
- John Sisson, who will moderate a panel of female marketers titled, “Marketing X-Factor,” Tuesday, October 6, 8:30 a.m. in the Grand Ballroom. The panelists are Bridget Russo of Shinola, Amy Radin of Huffington Post’s The Daily Innovator, Sue Burton of Bank of America, Lisa Shalett of Odyssey and Stacy Martinet of Mashable
- Nancy Harhut: 7 Human Behavior Hacks that Increase Engagement and Response, Tuesday, October 6, 10:45 a.m. in room 151A. Learn how people think, what drives them to take action and how marketers can use this knowledge to create stronger, more lucrative marketing campaigns
- Lianne Wade: How the ALS Ice Bucket Challenge Became a Phenomenon, Tuesday, October 6, 12:00 p.m. on the Hub stage. Hear first hand insights from the ALS Massachusetts Chapter Executive Director, as well as an analysis of the psychology behind the campaign’s success
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