Did you find yourself pouring an ice cold bucket of water over your head last summer – and recording it online to boot? If so, then you’re aware of the phenomenal success of the ALS Ice Bucket Challenge and its viral spread via social media. But do you know why this particular marketing campaign was so successful? Attend this DMA15 Panel to hear first-hand insights from the ALS Massachusetts Chapter Executive Director, as well as an analysis of the psychology behind the campaign’s success from our very own VP Account Director, Lianne Wade.
Tuesday, October 6
12:00-12:30
Hub Stage
Earlier that morning be sure to catch our Chief Creative Officer, Nancy Harhut, as she shares her secrets to understanding how people think, what drives them to take action and how marketers can use this knowledge to create stronger, more effective marketing campaigns. This informative presentation takes marketers through ideas for facing common challenges today, including how to reach busier-than-ever audiences and waning attention spans. What triggers can help marketers overcome consumer’s “shortcuts” in decision making, and create a lasting affinity? Nancy will take the audience through successful campaigns from brands including Amtrak, Delta, Organizing for Action, Toms and more. Understanding not just what happened, but why it happened can help you become a stronger marketer in today’s information-crowded world.
Tuesday, October 6
10:45 a.m. – 11:15 .m.
Room 151A
As a reminder, our President is also moderating a panel of successful female marketers on Tuesday morning at 8:30 am. to kick off the day:
8:30 a.m.
Grand Ballroom
The post DMA15 &Then – Don’t Miss Two Science of Human Behavior Presentations: Hacks to Increase Engagement & ALS Ice Bucket Challenge Analysis appeared first on Wilde Agency.
