How can marketers push the boundaries of marketing through innovation and the pursuit of excellence? Are women judged more harshly at work than men? Wilde Agency’s President, John Sisson, will moderate “The Marketing X-Factor” panel at DMA’s &Then event in Boston next week, where a group of successful female marketers will share their experiences on breaking through traditional boundaries in the industry. How have they shattered glass ceilings, outperformed expectations and paved the way for the next generation of marketing leaders?
The dynamic group includes:
- Bridget Russo, CMO, Shinola
- Amy Radin, Co-author and Founder of Huffington Post’s The Daily Innovator
- Sue Burton, SVP Brand Strategy & Delivery, Bank of America
- Lisa Shalett, CMO, Odyssey
- Stacy Martinet, CMO, Mashable
Questions will probe as to how these leading marketers dealt with everything from bad bosses to failed projects, what role mentors have played in their careers and if they believe women are supportive of one another. They will also dive into whether or not they believe that biases and prejudicial behaviors still exist towards women, and whether this belief has ever affected the campaigns they’ve put into market. Be sure to join this eye opening panel to get inspired on everything from marketing best practices, leadership tips, how to better work with women in the workplace and even how to market to women more effectively. The panel will be held Tuesday, October 6, 8:30 a.m. in the Grand Ballroom of the Boston Convention & Exhibition Center. We hope to see you there!
The post The Marketing X-Factor: How Successful Female Marketers Have Shattered Expectations and Gender Roles appeared first on Wilde Agency.
