Credit card marketing is tough. The competition for customers is intense, and the category contains considerable “sameness”.
Yet you have numbers to hit. You need to acquire profitable customers regardless of the competitive environment. Or put differently, in spite of it.
Fortunately for you, social scientists and behavioral economists have uncovered a number of decision-making shortcuts that people rely on. These are automatic, reflexive, instinctive behaviors that people default to with little or no conscious thought.
When a person encounters a certain stimulus, it simply triggers the hardwired response.
This “auto-pilot” behavior provides a way for humans to conserve mental energy. And, as it turns out, it also provides a way for credit card marketers to increase the likelihood of getting the behavior they seek.
CLICK HERE to read Chief Creative Officer Nancy Harhut’s whitepaper about how Human Behavior Triggers can be leveraged to help credit card marketers increase the likelihood of motivating the behavior they seek.
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