We’re excited to be at NEDMA’s MTech Summit in Boston today, where our own Chief Creative Officer, Nancy Harhut, will be speaking. She’ll be sharing
7 Decision Science Secrets that Drive Digital Behavior for marketers. The emerging field of decision-science will soon have a game-changing effect on how marketers communicate. More and more evidence is uncovered every day by social scientists, neuroscientists, and behavioral economists that proves people are hard-wired to behave in certain ways. Even though customers THINK they are in control, the fact is they make UP TO 95% of their purchase decisions subconsciously – automatically and instinctively. And these automatic behaviors can be prompted! This has huge implications for how we market – how we design pages and online ads, structure offers, write subject lines and content, etc. By injecting these proven principles of social science into our digital/social creative, we can increase engagement and response. This session will explore how to incorporate this emerging field into the work of interactive marketers – leveraging surprisingly persuasive scientific principles like choice architecture, priming, loss aversion & cognitive fluency.
Join the conversation on Twitter with #MTechSummit and see the full agenda, here.
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