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An Interview With Ardath Albee: Perception, Storytelling & Content Buyers...
Ardath Albee is the CEO of Marketing Interactions. She regularly works with B2B clients to create digital marketing strategies that are compelling, highly leveraged and, most importantly, designed to...
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Beyond Best Practices: 5 Scientifically Proven Secrets For Effective Email...
By Nancy Harhut (Chief Creative Officer) Have you heard the dirty little secret about email? You can follow all the best practices – every single one – and still not get the open, read and click...
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[INFOGRAPHIC] Writing For Financial Services Clients: 3 Essential Tips For...
Money is a loaded issue. That’s the first thing Senior Copywriter Burr Johnson noted in his 2016 blog post “3 Things To Keep In Mind When Writing A Financial Campaign“. The piece went on to become one...
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An Interview With Dennis Kelly: Startups, Customer Success & Direct Marketing...
Dennis Kelly is the CEO of Boingnet, a multi-channel marketing software that helps direct marketers, agencies, and printers generate more leads and revenue. They take pride in being a provider of...
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How To Get Over Procrastination In 10 Days (Or Maybe Later)
By Joseph J. Sanchez (Social Media Manager) The paper was going to press. The runner showed up at the door, anxious to pick up the creative and copy. Nothing whatsoever had been produced. Since the...
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[INFOGRAPHIC] A Closer Look At Eye Tracking
By Kristen Montana The process of eye tracking is undoubtedly complex, but the concept itself is fairly simple: movements of the eyes and their measurements are used to infer various analyses. Eye...
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5 Behavioral Science Marketing Tips For The Travel & Hospitality Industry
By Lianne Wade (Vice President, Customer Insight) As we are in the depths of winter — with a blizzard just hitting New England with more than a foot of snow — many of us are happily considering...
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An Interview With Anders Ekman: Why It’s All About Right Time Marketing
Anders Ekman is the CEO of V12 Data, an omichannel data powerhouse formed after DataMentors acquired the V12 Group in November 2016. The new company brings together two of the data industry’s most...
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Super Bowl 51: How Brands Are Using Digital Media To Engage Fans Beyond...
By Megan Allinson (Account Director) This coming Sunday, it’s estimated that 110 million people will be watching the Super Bowl, not to mention that the stadium in Houston can seat 72,220 fans. For...
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Why Marketers Should Love Valentine’s Day Most: A Behavioral Science Based...
By Nancy Harhut (Chief Creative Officer) As a marketer, what’s your favorite holiday? Would you say Christmas, because of all the sales associated with it? Or maybe you’d come down on the side...
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The Behavioral Science of Tax Season: How The Major Tax Prep Players Win Your...
By Megan Allinson (Account Director) Every year, around this time, millions of Americans begin thinking about getting their taxes done. Some even start to think about taxes in November and December of...
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How Expensive Is It To Advertise During The Super Bowl?
By Colin Heward (Senior Art Director) A lot has been written about the cost of airing a commercial during the Super Bowl, and for good reason — it’s insanely expensive to advertise! That’s likely not...
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The Von Restorff Effect: How Being Different Can Make Your Marketing More...
By John Sisson and Colin Heward Different is not necessarily better or worse, but it is memorable. This is the theory of the Von Restorff Effect. Particularly, when we have a group of things that fit...
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[INFOGRAPHIC] Make It Even Easier: 5 More Ways To Increase Cognitive Fluency
By Burr Johnson and Sharon Martin By some estimates, we spend between eight and ten hours a day online, with much of our web content and social media surrounded by and including marketing messages. And...
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Use The Science Of Human Behavior To Improve Results
As a pioneer in applying the science of human behavior in marketing, we are frequently asked by clients and prospects to evaluate their current creative, based on their desire to improve their...
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The Consistency Principle: 5 Simple Ways To Increase Content Consumption
By Nancy Harhut (Chief Creative Officer) Does your content have the power of a potato chip? It should. Because you know what they say about those potato chips — “you can’t eat just one!” Wouldn’t it be...
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Year In Review: 10 Essential Content Marketing Tips From Our Most Popular...
“Boring” is the last word anyone would use to describe 2016. The past year was packed with a shocking amount of highs and lows, some of which left us questioning the difference between up and down....
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An Interview With Susan Sieloff: Expert Tips For Compelling Case Studies
Susan Sieloff is a professor at the D’Amore-McKim School of Business at Northeastern University. Along with her specialty in marketing strategy and retailing, she has a passion for both writing and...
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Branding Personalization: Our Unquenchable Thirst For Customization
By Colin Heward (Senior Art Director) Today more then ever, people are focused on personal brand. We live in a time when brands are trying to act like people, and people are trying to act like brands....
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3 Important Takeaways From NEDMA’s Direct Marketing Symposium
By Jeff Bowen (Account Supervisor) The New England Direct Marketing Association (NEDMA) held an excellent symposium this fall to take a look at some of the industry’s best practices, as well as what’s...
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