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Why Marketers Should Love Valentine’s Day Most: A Behavioral Science Based...
By Nancy Harhut (Chief Creative Officer) As a marketer, what’s your favorite holiday? Would you say Christmas, because of all the sales associated with it? Or maybe you’d come down on the side...
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Super Bowl 51: How Brands Are Using Digital Media To Engage Fans Beyond...
By Megan Allinson (Account Director) This coming Sunday, it’s estimated that 110 million people will be watching the Super Bowl, not to mention that the stadium in Houston can seat 72,220 fans. For...
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An Interview With Anders Ekman: Why It’s All About Right Time Marketing
Anders Ekman is the CEO of V12 Data, an omichannel data powerhouse formed after DataMentors acquired the V12 Group in November 2016. The new company brings together two of the data industry’s most...
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5 Behavioral Science Marketing Tips For The Travel & Hospitality Industry
By Lianne Wade (Vice President, Customer Insight) As we are in the depths of winter — with a blizzard just hitting New England with more than a foot of snow — many of us are happily considering...
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[INFOGRAPHIC] A Closer Look At Eye Tracking
By Kristen Montana The process of eye tracking is undoubtedly complex, but the concept itself is fairly simple: movements of the eyes and their measurements are used to infer various analyses. Eye...
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How To Get Over Procrastination In 10 Days (Or Maybe Later)
By Joseph J. Sanchez (Social Media Manager) The paper was going to press. The runner showed up at the door, anxious to pick up the creative and copy. Nothing whatsoever had been produced. Since the...
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An Interview With Dennis Kelly: Startups, Customer Success & Direct Marketing...
Dennis Kelly is the CEO of Boingnet, a multi-channel marketing software that helps direct marketers, agencies, and printers generate more leads and revenue. They take pride in being a provider of...
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[INFOGRAPHIC] Writing For Financial Services Clients: 3 Essential Tips For...
Money is a loaded issue. That’s the first thing Senior Copywriter Burr Johnson noted in his 2016 blog post “3 Things To Keep In Mind When Writing A Financial Campaign“. The piece went on to become one...
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Beyond Best Practices: 5 Scientifically Proven Secrets For Effective Email...
By Nancy Harhut (Chief Creative Officer) Have you heard the dirty little secret about email? You can follow all the best practices – every single one – and still not get the open, read and click...
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An Interview With Ardath Albee: Perception, Storytelling & Content Buyers...
Ardath Albee is the CEO of Marketing Interactions. She regularly works with B2B clients to create digital marketing strategies that are compelling, highly leveraged and, most importantly, designed to...
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